A
Titan watch has been always a
prized possession for every one around. Be it a school kid or a house wife or a
girlfriend or any Indian, the brand has lured the people for two decades. The
style has fascinated the customers so much that now 8 different categories are
introduced for Titan watches in India. The categories comprise of Titan Raga-exclusive for women, Titan Regalia-exclusive for men silver
and gold plated, Titan Steel watches-
for informal wear, Titan Bandhan-
exclusive to be gifted in pair, Titan Sonata- Exclusive for corporate gifts, Titan Fast Track-designed for
younger generation, Titan Edge-the
excellent combination of style and technology –exclusive slim watches.
The
Titan Watches categories speak
the inclination to precision. The volumes have made them so popular that now
their dedication to excellence has stretched world-wide, that is, 32 countries
all around the world. The watch prices in
India for men, women and air in all collections range
from Rs.320 to Rs.17, 000. But when you mention Titan Watches, the price is
given second preference as the style is what matters for a Titan watch owner.
Titan
watches
are restless for novelty, perfection and accomplishment. They are the worlds
fifth largest and India’s leading producer in wrist watch. This was the dream
of Xerxes Desai to change the world’s attitude towards the watch. At first
people thought of watch just as the mere time indicator of time. But after
1980, the revolution in watches people thought of watch as an accessory to wear
for different occasion. They saw a future where style and design co-existed
with utility.
Tag Heuer
watches have been introduced in India with
new product line with starting price 75,000/- and go higher as detailing get
luxurious. Different product ranges and wide variety with classy features are
their speciality. The other leading brand in India is Tommy Hilfiger watches,
which is popular with business class people. After Tissot and Rado this brand
is well known in the market. The company is a part of the Tommy Hilfiger
cooperation, and are making quality watches since 1984. The company is not only
a watchmaker but other clothing and accessories are also famous for quality and
status.
Tommy Hilfiger
watches preferred by the business class people and are specially designed for
high class people. They not only make watches for men
but also there is wide range of collection for women also ranging from 10
thousand to certain lakhs. Fasttrack watches are one brand which is the most
popular amongst youth. The brand is youth oriented and is affordable starting
with 500/- to 10,000/-. The designers have designed watches for playful look
but with a classy status are attached to it. These watches certainly define
class and status with the brand name for young generation. Fasttrack watches
have different price ranges and are also available in different designs.
The definition of accessories have immensely
changed, it has got a broader prospective as there are very few accessories for
men. Watches being the most popular of all, 9 out of 10 men like wearing watch.
So market for men’s watches was hot all the time but the brand didn’t bother
much. With international brands like Tommy
Hilfiger Watches gearing in Indian market the brand value is increased
in true sense.]
For the generation next the watch surely
symbolizes the status or value to their personal style. With greater brands
coming in with wide range of branded watches for men
it has surely become a competitive market for the companies to influence the
young ones for their product. The young generation believes in trend and
fashion and some just go for brand and class.
